Are Digital Media Missing Their Chance to Slay TV?

Interesting post today at  TV Watch suggests that the recession (you remember, the one that’s forcing layoffs at networks, cable, and local stations from coast to coast?) may not be killing traditional media like TV, but actually, saving it.  Takeaway quote:

“In troubled times marketers retreat, goes the argument.  “Tried and true” is the phrase that comes up.  And that still means television–which is why the cable industry’s Canoe Ventures, with its efforts around set-top box information and addressable advertising, is still a big focus–and not the internet.”

That won’t come as any comfort to reporters, anchors, and local TV folks who’ve lost their jobs as those “tried and true” loving advertisers cut back on spending, forcing (or giving media companies the excuse to) slash employees and salaries.


Leave a comment

Filed under Uncategorized

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )


Connecting to %s