Raycom Acquisition of WBRC/Birmingham Earns Rave Reviews

Employees at former FOX O&O WBRC/Birmingham are sighing and high-fiving with news Raycom has picked up BRC in a station swap with station group Local TV LLC, which gets WTVR/Richmond.  Broadcasting and Cable has the nitty gritty on the $85 million deal.

Media guru @mtoney on Twitter summed it up this way:  “Great move for Raycom, so-so for Local.”  BRC’s newsers seem to agree.

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