Daily Archives: January 22, 2009

Wanna Be on TV? Good News! KEYE Accepts “Most Major Credit Cards.”

Oh boy.  You had to know this–or something like it–would be coming along.  So here it is:  you know those Valentine’s Day MOS from one lover to another?  Cute holiday junk that photogs grumble about, but not much more.  Until now.  Now they’re a holiday money machine!

story

KEYE/Austin’s selling shoutouts.  “Can’t figure out what to give your love for Valentine’s Day? The old standby flowers and candy just won’t do?  Come to the KEYE studios and record a special 10 second message for your Valentine that will air during commercial breaks in our local news (5 a.m., 6 a.m., 5 p.m., 6 p.m. or 10 p.m.) on Fri., Feb. 13.   You’ll be able to select from three different backgrounds and record your special heartfelt message. When you leave, you will be handed a DVD of your message as a keepsake,” as the offer’s described on the station’s website.

$100 to talk on TV to your sweet love during the 5-7 a.m. show, $125 for the 5 and 6, and a whopping $200 if you want to dial up some romance at 10.  Ah, love!  (of money)

No worries, either… KEYE “accepts most major credit cards and cashier’s checks.”  

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Vegas Station Benches Weeknight Sports

The longtime local news formula of news, weather and sports has been sliced by a third at KVVU/Las Vegas, where the weeknight sportscast has been sent to the showers. “The sportscast is not what the viewers come to us for, research has been telling us that for years,” KVVU news director Adam Bradshaw told reviewjournal.com‘s Steve Bornfeld. “The economics of broadcasting dictate we put our resources in places where we’re going to get ratings.”

Bornfeld reports today KVVU will continue to cover sports, including weekend sportscasts.

The full cut comes after years of cutbacks in sports coverage, with some local news stations dialing back the daily sportscast to something in the “sports and scores in a minute” range, and putting sports photographers into the daily news shooting mix, and cutting sports reporters at many stations.

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