The longtime local news formula of news, weather and sports has been sliced by a third at KVVU/Las Vegas, where the weeknight sportscast has been sent to the showers. “The sportscast is not what the viewers come to us for, research has been telling us that for years,” KVVU news director Adam Bradshaw told reviewjournal.com‘s Steve Bornfeld. “The economics of broadcasting dictate we put our resources in places where we’re going to get ratings.”
Bornfeld reports today KVVU will continue to cover sports, including weekend sportscasts.
The full cut comes after years of cutbacks in sports coverage, with some local news stations dialing back the daily sportscast to something in the “sports and scores in a minute” range, and putting sports photographers into the daily news shooting mix, and cutting sports reporters at many stations.