Making Multi-Platform Work: Building a Brand All by Yourself

If I said to you, “hey, check out this reel of a guy’s one-man-band standups,” you might feign a kidney stone and run.  But the above video’s rightfully burning up the proverbial YouTubes.  It’s the work of KGTV/San Diego phenomenon Joe Little, a backpacker who doesn’t use that as an excuse to do boring standups.  In fact, he’s more creative by himself than the vast majority of two-person field crews shooting standups today.  Far more creative.

site_header_logo

So as we talk about the inevitable spread of multiplatforming one-person content machines, think about Joe Little and what he represents:  the complete lack of downside for the determined reporter, willing to lug his own gear, but also willing and ready to get the upside… a unique brand that is yours and yours alone.  Nobody’s asking Joe Little, “hey, who were you out with today, that standup was great!”  It’s his thing.  And right now, he owns it.

Advertisements

Leave a comment

Filed under Local News 2.0

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s