Slugfest for the Future of Local News: TV and Print, Battling Online

lost remote

Those pesky newspapers just won’t go and die, despite the overconfident predictions of tv newsers, who see newsprint as something akin to the cigarette-and-typewriter filled newsroom, essentially, a dinosaur.  But local tv types have seen the new breed:  print reporters who carry DV cams and stick their mics into those gangbang interviews.  Some may laugh at their gear and inexperience.  LostRemote argues you’d better watch out, or they’re going to eat your lunch.

“This is the time for bold, online-focused leadership.  Opportunities like these rarely present themselves,” writes LR’s Cory Bergman.  “Many newspaper folks don’t believe local TV can step up and become a real competitor, let alone fill their shoes. The next 18 months will define the new leaders in local news, which will pay dividends when the economy rebounds.  Will it be you?This is the time for bold, online-focused leadership.  Opportunities like these rarely present themselves.  Many newspaper folks don’t believe local TV can step up and become a real competitor, let alone fill their shoes. The next 18 months will define the new leaders in local news, which will pay dividends when the economy rebounds.  Will it be you?”

WPLG/Miami's No Call Letter, Multiplatform Website

WPLG/Miami's Site: No Call Letters, Just News (and Twitter)

LR lays out a plan to beat papers, from ditching the attachment to call letters and on-air promotional pics, and get down and dirty:  beating papers at the basic game:  getting local news in a customer-friendly form:  “Rise above the fray and provide your users with the most comprehensive local news experience in the market,” Bergman says, and that may mean spending money, re-educating die hard tv newsers to become multi-platformers, and yes, it may mean using one-man-bands to get unique video content on your site.

But it’s the future, whether you like it or not, and losing a battle now is no recipe for financial survival in the future.  Read the fantastic LR post (and the lively debate that follows in comments) here.

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