So let’s just envision a day in the not-too-distant future.
Maybe you’re a hard-working, committed local tv newser with a passion to tell important stories about your community. Maybe you’ve got the makings of a big story on toxic “hotspots,” for instance. Now back in the day (remember, when we all had jobs?) you’d go to your boss at the tv station and say, “Boss, I’ve got a great story. I need some time out of the mix, I need a photog for a few days,” etc.
Times have changed. Now, you’ve got to find a way to tell your story without the Buick dealer picking up production costs. So what’s the answer? We’ve tossed around a lot of ideas, from “iTunes for News” to nonprofit models with endowments. But ladies and gentlemen, we have the answer. The “financial model” question has at last been answered. So how do you pay for your toxic hotspot story in this not-too-distant future?
Well, at least, that’s how Spot.us is paying for its toxic hotspot story. The San Francisco new model nonprofit news site has turned to the community with a pitch: we’ve got a story to tell that affects you, and if you’d be willing to pay a few bucks to help us get the story out there, we’ll spin some serious tunes (house, funk and space disco) and send you home with a belly full of Indian food. Sound fair?
They call it a “news bash” and if you’re in the Bay Area tonight, you can check it out first hand. Fifteen bucks in advance, twenty at the door. Complimentary hors d’oeuvres and a cash bar (naturally…these toxic hotspots stories don’t pay for themselves, folks) so drink up!
So why didn’t we think of this before?