Tag Archives: hyperlocal

Dispatch from the Frontlines: Polly Kreisman

Polly Kreisman

In the Loop: Polly Kreisman

I am an obsessive journalist the way some people kayak or collect star trek trinkets. I can’t help seeing the world the way I want to write it or shoot it or edit it for others. And then, I can’t help reporting it.

So the transition from old media to new media for me is the easiest thing in the world.

And the hardest.

For what we have here folks, is the Wild West. No assignment editor sending you to an apartment fire. No tweaking possible once your piece has aired. No beginning, middle or end to your day. And no more ‘one thing’ to call yourself: producer, reporter, producer/reporter, managing editor, cameraperson, one man band, guy at the lunch place.

Nope, not anymore.

For example, I have been trying to write this blog post since 9:30 am.  (Actually, since May 12) It is now 5:12. In the interim, I have had to write and send out my weekly newsletter (which helps bring people to theLoop,) upload four new articles, format the artwork for a new advertiser and put it in the ad server, finish writing a business plan, field emails with news and content to post, then post it, gently kick my two 7-year olds out of my home office (twice), and plan the next installment of LoopTV…all the while nursing a hangover from a Loop event last night (hey, it was my birthday.)

(Sorry- just had to post some breaking news and new real estate listings–damn formatting took forever)

looptiedyeMy goal for today was to read virtual piles of articles I have saved about hyperlocal business models and how to monetize them. In other words, how to make money doing this. As someone wrote to me today, it really is one of the first big new media questions of the 21st century.

Never got to that.

So while this feeds my news jones…and sometimes feeds my family, I have had to wear hats I never knew were in the closet:  Business Manager, Ad Sales (ew!), Computer Programmer, Event Planner, Graphic Artist, PR person, Accountant…Then there’s the micro-version of things that will never change: Instead of the ballsy “Eat, Drink and Be Wary” segments we did at WWOR TV (anyone remember the rats at the Bagel factory on the West Side Highway?) or that month upon month–long siege with the Korean-American community excoriating my 7-months pregnant self and WPIX TV for finding (and confirming on video and in lab testing) that certain members were breeding dogs for the restaurant trade–it’s the local coffee bar in Larchmont, NY where I found rats dancing up a storm through the window.  That proprietor, a year later, is still trying to shut us down, much the way the Korean Community tried to extract a retraction from the station. And much the way the H & H Bagel CEO came on the set with me one night and insisted I “put” the mice in the video.  One of the things I loved about being a reporter was the ability to do something new every day, meet people I never would have otherwise, and learn about their jobs, which were so different than the one I had.  And maybe along the way pass something on to give the audience more information about his/her world, whether it pisses someone off in the process or not. Hopefully, not.

And really, in that way, nothing’s changed.

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