Yeah, sure, you can sit in the newsroom and bitch and moan with co-workers about how sure you are that “it’ll never happen here,” but odds are, the longer you stay in local tv news, the more likely it is that somebody at some point is going to hand you a small camera and laptop and ask you to do it all yourself. We used to call ’em one-man-bands, now you hear “multimedia journalist” or “digital journalist.” And it’s not just for small markets anymore. CNN calls them “all-platform” journalists, WNBC’s “Content Center,” of course, is modeled on the MMJ format, and WUSA in Washington used multimedia journalists on the biggest of big local stories: the Inauguration of Barack Obama.
Deborah Potter, whose NewsLab is mandatory daily reading, has a great piece up on advancingthestory (companion to the book of the same name) about how backpackers like NBC’s Mara Schiavocampo are getting the story–and getting themselves on franchise media titans like the NBC Nightly News. Even if the idea of it gives you sudden rush of thoughts like, “how bad could PR really be?” this post is worth a look.